why we do what we do

Why do we do what we do? That’s a good question.

If you were someone I’d just met at a party,
… I’d confess that I love science and I like blowing things up. But even more than explosions, I love seeing other people having some of the same emotional responses to science that I feel. I’d then probably act out some of these feelings as I said them – curiosity, anticipation, surprise, wonder, amazement, sense of beauty, and the sheer joy of understanding something for the first time. By this point, however, you may have walked away to converse with someone slightly less …. intense.

If you were a bank manager,
… I’d show you a business plan which clearly demonstrated the demand for high-quality, cost-effective science outreach in the current climate. I’d enthusiastically explain our corporate mission:

to engage people in the wonder and excitement of science, engineering and maths

I would articulate our core values which imbue everything we do:

passion, interest, interaction, and play.

I’d talk quickly, hoping you wouldn’t ask me any hard questions about the intricacies of the VAT regulations.


If you were a politician,
… I’d justify why science, technology, engineering and maths (STEM) subjects are so important for individuals, for society and for the national economic well-being. I’d explain at length how many careers either depend strongly on STEM subjects or are related to STEM. I’d go on to describe how important a basic understanding of the scientific process is in allowing everyone to make informed decisions in today’s society, and how these kinds of thinking skills can prevent people being misled by the media and by politicians. Oh…. sorry, no offence.


I guess each of these answers tells you a bit about the motivations behind learn differently. That’ll teach you to ask personal questions.